The Problem:

Tax Reform made Colombian people enter into a saving mode, buckling their belts. This affects strongly every group, their products and services sales, making companies like Estelar, propose new alternatives to their clients.

The Great Interaction:

We discover that among all week days, wednesday is special , because it starts the good part of the week. That is why we decided to make it the low cost special offer's day to our clients, in order to let them enjoy the rest they deserve or the comfortability and calm they are looking for.

The Results:

In just one day, we achieve 2.819 visits to the web site, 318 bigger than in a regular day. We reach 73 reservations equal to more than 17 millions on sales. With regard of the investment on advertising it got a ROA of $172 per each coin invested and 5,8 more income than a regular day. That is why wednesday is the best day, is the Estelar wednesday.

Miguel Castillo