AVIANCA Futbol Room
During the Rusia World Cup 2018, not just the national teams were competitors. The brands enter to play a very important role with it's communication, adding to an event where in many cases they were not even sponsors the obstacle to face the FIFA restrictions.
The Great Interaction:
We created the Avianca Futbol Room, a specialized place with expert strategist that formed a team created to generate the best content during the Rusia 2018 World Cup , facing 24/7 many obstacles on the event, our team got victorious generating all kind of communications on different types, making a full cover of this event.
63 % of positive feeling toward the brand.
12 % increase on tickets sales.
2.6 millions of chats monitorized.
13,86 % total engagement rate.